AlexPhelan

A UK based product designer currently at Years.com

One of two designers at a fresh dog food start-up. Before that, eight years of design and build work for agencies, start-ups and independents.

Selected work

my work

Freelance project

Design & Webflow build @ slice 'n' brew

Slice 'n' Brew is an independent pizza restaurant in Nottingham with a strong following. I designed and built their website in Webflow, around a year after they opened.

They'd launched on a basic Squarespace site that didn't reflect who they were. The replacement had to match the energy of the room, and make booking a table and finding the menu effortless.

Scope
  • Visual design
  • Webflow build
  • Information architecture
Read the case study

Freelance project

Design & Webflow build @ pici

Pici is an independent, Italian-inspired pasta restaurant in Nottingham, run by two well-respected local chefs. I designed and built their website in Webflow before the restaurant opened.

It wasn't a brand-heavy project. The appeal is the food and the atmosphere, so the site had to be confident and minimal without tipping over into empty.

Scope
  • Visual design
  • Webflow build
  • Art direction
  • Performance
Read the case study

Current position

UX/UI @ years.com

Leading the design on digital products at Years.com focusing on UX, CRO and customer retention.

Years.com is a start-up selling fresh dog food on subscription. I work across the shop and the purchasing flows, from A/B testing to new features and internal tools.

Scope
  • UX
  • CRO
  • Retention
  • Design systems
Read about my role
03 projects

who am i and what do i do

I work with start-ups, small businesses and independent owners. Usually the whole job, from the first conversation to the thing being live.

  • Product design
  • UX Design
  • UI Design
  • Web development
  • Product strategy
  • Design systems
  • Digital growth
  • Interaction design
  • User research

let’s work together

Feel free to use the contact form below, or book a 15 minute chat through cal.com