Alex phelan
I am a designer based in the UK. I hold a strong belief that design should be used as a tool to add value to a product and extend a positive experience for the user. I always strive to create something that will captivate the user whilst elevating the goals of the business.
my approach
When approaching any project, my primary aim is to discover the most effective strategy for the specific business and industry involved. Instead of just focusing on creating the most visually appealing product and hoping for positive outcomes, I employ a data-driven design approach. This method prioritizes the users' needs, thereby facilitating the achievement of business objectives.
what i do
Projects
get to know me
My name is Alex, and I am a UK-based designer. My journey in design began in early secondary school, sparked by YouTube communities and my involvement in creating logos for YouTube channels. I transitioned into professional design six years ago and have since worked across various industries, adapting to diverse teams and working methodologies. In recent years, my focus has shifted towards user-centric product design, coupled with a foray into affiliate marketing. This has shaped me into a business-savvy designer. While I strive for aesthetic appeal in my designs, my foremost concern is usability, always aiming to align it with business objectives. I have honed my ability to strike a balance among these three key aspects.