Asula was a project born out of frustration with overly narrative-driven recipe blogs and the terrible experience of finding that perfect recipe. My partner and I put our heads together to envision our ideal recipe website, initially a casual discussion, later flourishing into a serious project.
Our initial phase involved transferring ideas onto paper, outlining the problems we aimed to solve, potential challenges, and our overarching goals. This exercise provided the clarity needed to effectively move forward.
In the ideation stage, we conducted extensive research on existing recipe websites, both prominent and obscure, analysing their strengths, weaknesses, SEO strategies, and overall user engagement. To facilitate this phase, I developed low-fidelity wireframes, aiding our visualisation process.
Progressing to the planning stage, we formulated a tentative structure for the website. Concurrently, we engaged in casual user research, tapping into our social and family networks. This approach helped us gauge real-world user expectations, uncovering insights into the desired content, necessary features, and areas ripe for innovation.
Finally, the conceptualisation and design phase began. I focused on creating a preliminary brand identity, shaping how Asula would present itself. This groundwork was crucial for refining the wireframes and advancing the initial concept design towards a more tangible form.
Our initial phase involved transferring ideas onto paper, outlining the problems we aimed to solve, potential challenges, and our overarching goals. This exercise provided the clarity needed to effectively move forward.
In the ideation stage, we conducted extensive research on existing recipe websites, both prominent and obscure, analysing their strengths, weaknesses, SEO strategies, and overall user engagement. To facilitate this phase, I developed low-fidelity wireframes, aiding our visualisation process.
Progressing to the planning stage, we formulated a tentative structure for the website. Concurrently, we engaged in casual user research, tapping into our social and family networks. This approach helped us gauge real-world user expectations, uncovering insights into the desired content, necessary features, and areas ripe for innovation.
Finally, the conceptualisation and design phase began. I focused on creating a preliminary brand identity, shaping how Asula would present itself. This groundwork was crucial for refining the wireframes and advancing the initial concept design towards a more tangible form.
