I designed and built the Webflow site for an independent pizza restaurant in Nottingham, around a year after they opened.
Slice 'n' Brew had opened on a basic Squarespace site that didn't reflect who they were. The restaurant had personality, reputation and a growing following, but none of that came through online.
They needed a website that matched the energy of the physical space, and made it easy for customers to book a table and find the information they'd come looking for.
The homepage opens with an autoplay video, which can be a risky choice. But for Slice 'n' Brew it made sense. The atmosphere is the product, and video captures that better than a static image ever could.
It carries an overlay and a blur treatment, which were as much about usability and performance as they were about the look.
I started with conversations with the owner to understand what made the place tick. The vibe they'd built, who their customers were, and what they actually needed the site to do.
From there it came down to two things. Capturing the atmosphere through bold visual choices, and making sure menus, booking and location were effortless to find. I did the visual design across the full site, built it in Webflow, and worked out the navigation and information architecture as I went.
The site launched right as Slice 'n' Brew started gaining serious traction on social media, so it gave them a credible digital presence during a key growth window. They've gone from a promising local spot to fully booked mid-week, and the site is still central to how people discover them.
If I rebuilt it today the development would be cleaner and I'd push some of the design details further. But the core decisions still hold up. Prioritising atmosphere, and balancing visual impact against usability.
